Addis Ababa City Administration Public Recreational Areas Corporation

Challenge

AACAPRAC needed consistent, high-quality social media communication to inform, engage, and build trust with the public.

Solution

We developed an always-on content system—clear messaging, repeatable templates, and a consistent visual tone—so posts stay timely, informative, and recognizable.

Results

• —More consistent posting and brand tone
• —Clearer public-facing communication
• —Higher engagement through improved content structure